Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to: Create a sales-oriented profile and connections policy to attract more leads Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic Set up your Linkedin Companies Page to improve your reputation - and drive more traffic to your website Optimize your Linkedin presence as part of your social media optimization efforts. and much more. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. 1. Language: English. Narrator: Dan Harder. Audio sample: http://samples.audible.de/bk/acx0/002778/bk_acx0_002778_sample.mp3. Digital audiobook in aax.
Discover Proven Traffic Methods You Can Apply Today To Grow Your Social Media Following, Get More Email Subscribers, and Increase SalesHere are what you will learn in this guide:Content marketing strategies to attract a bigger audience to your blog or social profiles.7 benefits of posting valuable content on your website and social media.How to build links that will actually IMPACT on your ranking!How to write SEO content that generates organic search traffic and boosts your ranking.How to grow your social media exponentially with minimal effort?Understand the principles that can be applied to any site and any business.How many times you should post on your blog and social profiles. Here's our recommendation if you're just starting out.Tips on SEO, paid advertising, social media, and branding for building an online presence.5 effective content types to grow your traffic and sales.Three types of keywords you want to target when it comes to search engine optimization. Understand each of these keyword types for the biggest gains in organic traffic.+ much, much more!
The two-volume set LNCS 10350 and 10351 constitutes the thoroughly refereed proceedings of the 30th International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2017, held in Arras, France, in June 2017.The 70 revised full papers presented together with 45 short papers and 3 invited talks were carefully reviewed and selected from 180 submissions. They are organized in topical sections: constraints, planning, and optimization, data mining and machine learning, sensors, signal processing, and data fusion, recommender systems, decision support systems, knowledge representation and reasoning, navigation, control, and autonome agents, sentiment analysis and social media, games, computer vision, and animation, uncertainty management, graphical models: from theory to applications, anomaly detection, agronomy and artificial intelligence, applications of argumentation, intelligent systems in healthcare and mhealth for health outcomes, and innovative applications of textual analysis based on AI.
These proceedings consist of 19 papers, which have been peer-reviewed by international program committee and selected for the 5th International Conference on Computer Science, Applied Mathematics and Applications (ICCSAMA 2017), which was held on June 30-July 1, 2017 in Berlin, Germany. The respective chapters discuss both theoretical and practical issues in connection with computational methods and optimization methods for knowledge engineering. The broad range of application areas discussed includes network computing, simulation, intelligent and adaptive e-learning, information retrieval, sentiment analysis, autonomous underwater vehicles, social media analysis, natural language processing, biomimetics in organizations, and cash management.In addition to pure content, the book offers many inspiring ideas and suggests new research directions, making it a valuable resource for graduate students, Ph.D. students, and researchers in Computer Science and Applied Mathematics alike.
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Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy&#8212;not just to improve your site&#8217;s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy&#8217;s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. * Focus on conversion and usability&#8212;not on driving larger volumes of traffic * Track the performance of your SEO and paid search keywords * Apply techniques to monitor what your competitors are doing * Understand the differences between mobile and desktop search * Learn how social media impacts your search rankings and results * Audit your site for problems that can affect users and search spiders * Create dashboards and expanded reports for all of your search activities
This book highlights recent research advances in unsupervised learning using natural computing techniques such as artificial neural networks, evolutionary algorithms, swarm intelligence, artificial immune systems, artificial life, quantum computing, DNA computing, and others. The book also includes information on the use of natural computing techniques for unsupervised learning tasks. It features several trending topics, such as big data scalability, wireless network analysis, engineering optimization, social media, and complex network analytics. It shows how these applications have triggered a number of new natural computing techniques to improve the performance of unsupervised learning methods. With this book, the readers can easily capture new advances in this area with systematic understanding of the scope in depth. Readers can rapidly explore new methods and new applications at the junction between natural computing and unsupervised learning.Includes advances on unsupervised learning using natural computing techniquesReports on topics in emerging areas such as evolutionary multi-objective unsupervised learningFeatures natural computing techniques such as evolutionary multi-objective algorithms and many-objective swarm intelligence algorithms
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones
Do You want to learn how to master SEO? Get this book, and follow my step-by-step explanations! SEO: The Seven Tips to Succeed in Google When it comes to ensuring that as many people as possible can see the content provided on your website while jumping through the minimum number of hoops required to do so, there is nothing more important than search engine optimization. If you are looking for tips on how to get your SEO up to snuff, then SEO: The Seven Tips to Succeed in Google is the book you have been waiting for. Having a firm grasp on the specifics of SEO and how to put it to work for you is a critical part of finding success in the digital world. As such, in this audiobook you will find everything you need to choose the best keywords to define your content and drive traffic to your site and ways to optimize your site to make it easier for visitors to use and for search engines to index. You will also learn how to utilize your social media presence to improve your general SEO as well as your all-important local SEO. No matter what the purpose of your website is, without the proper visibility on Google search results, no one will ever see it. You and your content deserve better. Learn how to get seen today! In this audiobook you will find: Why key phrases are the natural evolution of keywords and how to put them to work for you The secret to creating the type of content that visitors want to read The best free external tools to make your SEO experience as pain free as possible And more 1. Language: English. Narrator: David Otey. Audio sample: http://samples.audible.de/bk/acx0/061035/bk_acx0_061035_sample.mp3. Digital audiobook in aax.
The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, Dubai, held on November 15th-16th, 2017. The book is broadly divided into three sections: Creative Business and Social Innovation, Creative Industries and Social Innovation, Education and Social Innovation. The areas covered under these sections are credit risk assessment and vector machine-based data analytics, entry mode choice for MNE, risk exposure, liquidity and bank performance, modern and traditional asset allocation models, bitcoin price volatility estimation models, digital currencies, cooperative classification system for credit scoring, trade-off between FDI, GDP and unemployment, sustainable management in the development of SMEs, smart art for smart cities, smart city services and quality of life, effective drivers of organizational agility, enterprise product management, DEA modeling with fuzzy uncertainty, optimization model for stochastic cooperative games, social media advertisement and marketing, social identification, brand image and customer satisfaction, social media and disaster management, corporate e-learning system, learning analytics, socially innovating international education, integration of applied linguistics and business communication in education, cognitive skills in multimedia, creative pedagogies in fashion design education, on-line summative assessment and academic performance, cloud concept and multimedia-based learning in higher education, hybrid alliances and security risks, industry and corporate security significance, legal regulation and governance. The papers in this book present high-quality original research work, findings and practical development experiences, and solutions for a sustainable future.
Wanterpreneurs, excuse-makers, and those desperate to be liked, beware, we're living in a brave new economy and the rules have changed. In this audiobook, you'll be empowered with the skills, knowledge, and the glorious pathways to create passive, recurring traffic, leads, clients, and customers, all in pursuit of maximum profits. You see, online marketing is all about creating systems, and funnels, that'll pump new clients, leads, and money into your pockets, even while your sleeping and on vacation. There are three parts of this gospel. In the first we'll discuss the pillars of selling online, including lead generation, direct response, branding, and more. In the second part, we'll go through the weapon chest of media, both paid and free traffic weapons including: Search engine optimization, or getting your website to show up in Google, Yahoo, and Bing Pay per click advertising The display and content network Social media Video marketing Email marketing The unpaid sales force Marketplaces to sell your goods On demand publishing And the secret weapon In the third and final section, we'll discuss the formula to selling online, including: copywriting, benefits and features, the price escalation pyramid, and setting up automatic sales funnels. Are you ready to achieve maximum profits, and become the Shark in your market? 1. Language: English. Narrator: Dan Moskel. Audio sample: http://samples.audible.de/bk/acx0/021442/bk_acx0_021442_sample.mp3. Digital audiobook in aax.