Looking to make a name for yourself on Facebook - the biggest social media platform on the internet?Well, you can stop looking because you found your ticket to finally being able to make your presence known on Facebook. This audiobook will focus primarily on teaching you how to market your Facebook page, followed by teaching you how to run targeted Facebook ads.Understanding how to take advantage of Facebook ads is a staple of every social media strategy.Did you know that 96 percent of social media marketers consider Facebook the most effective social media advertising platform? A single Facebook ad campaign can help you get tons of leads and increase your company's revenue by a large margin. You can expect to learn about how to filter and read reports using the ads manager, ad bidding, and optimization, creating compelling Facebook ad designs, and much more.I hope you will find this to be a useful guide to getting set up with Facebook advertising, and all I can say is get ready for some big stuff! 1. Language: English. Narrator: Carlos P. Mendoza. Audio sample: http://samples.audible.de/bk/acx0/142904/bk_acx0_142904_sample.mp3. Digital audiobook in aax.
SEO Made Simple®, 5th Edition, is the leading SEO book for optimizing websites, blogs, and other digital assets. Updated for the most recent Google algorithm changes, SEO Made Simple is today's top-selling SEO guide. The fifth edition is not just last year's guide with a new cover, but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted number-one ranking on Google for their website, blog, or video (5th edition). Updated and expanded with the latest information on search engine optimization (SEO) and including audio of proven search engine optimization techniques that address the changing landscape of search engine optimization. SEO Made Simple is today's top-selling search engine optimization guide and has sold more than 30,000 copies. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in this audiobook will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo!, and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it. 1. Language: English. Narrator: Kevin Kollins. Audio sample: http://samples.audible.de/bk/acx0/047874/bk_acx0_047874_sample.mp3. Digital audiobook in aax.
These proceedings consist of 19 papers, which have been peer-reviewed by international program committee and selected for the 5th International Conference on Computer Science, Applied Mathematics and Applications (ICCSAMA 2017), which was held on June 30-July 1, 2017 in Berlin, Germany. The respective chapters discuss both theoretical and practical issues in connection with computational methods and optimization methods for knowledge engineering. The broad range of application areas discussed includes network computing, simulation, intelligent and adaptive e-learning, information retrieval, sentiment analysis, autonomous underwater vehicles, social media analysis, natural language processing, biomimetics in organizations, and cash management.In addition to pure content, the book offers many inspiring ideas and suggests new research directions, making it a valuable resource for graduate students, Ph.D. students, and researchers in Computer Science and Applied Mathematics alike.
'Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Localsearch, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps businessowners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankingsand traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an 'at the kitchen table' type dialogue for accessibility and an advanced strategy section takes readers to the next level'--
SEO: Learn search engine optimization and discover the secret tool to bring your business to the next level. Have you always wondered how to boost your rankings in Google and other search engines but simply found it too confusing or complicated? Have you been frustrated by the level of difficulty posed in competing with other established websites for those coveted first-page listings? If you've ever tried to use search engine optimization (SEO) but failed to get the web traffic your web content deserves, then you know that learning SEO is confusing, if not outright daunting. There is so much information out there - where to start? A lot of the advice given on SEO is out-of date, hard to understand or implement for those new to SEO, or simply wrong! SEO 2016 is your comprehensive, must-have guide on how to optimize your marketing efforts to produce the greatest outcome - great for those relatively new to SEO and a fantastic resource for more advanced SEO strategies as well. In easy-to-follow, plain English tutorials you'll learn: SEO Basics & Fundamentals Simple Content Marketing Strategies to Grab Attract Visitors from Search Engines Understand How to Generate Money-Making, Traffic-Generating Keywords Optimize Google's Algorithms - Panda, Hummingbird, Penguin and Mobilegeddon Utilize Google Adwords, Google Now & Personalized Search Best Ways to Use Social Media Marketing to Boost Your Audience Easy Techniques to Use SEO to Optimize Your Website to Reach Maximum Traffic How to Create Content that Attracts both Readers and Search Engines Dozens of Proven, Insider SEO Tips Find out Which Social Network Is More Powerful than Any Other for SEO Discover new Powerful Link Building Techniques Much, Much More! Generate the web traffic your content deserves 1. Language: English. Narrator: Kevin Gillispie. Audio sample: http://samples.audible.de/bk/acx0/052422/bk_acx0_052422_sample.mp3. Digital audiobook in aax.
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Prifysgol Cymru University of Wales, course: Managing Operations, language: English, abstract: Due to the in other areas already largely exhausted rationalisation and the pressure from more and more intensive growing global competition, the copmanys are looking for possible optimization and cost reduction. E-procurement is a tool which remains many possibilities for optimisation in purchasing processes. Electronic purchasing systems support the processes of classic procurement in various ways. This can improve many weak points and cut costs. The time-consuming procedure of obtaining approval in accordance with company criteria often leads to significant delays in purchasing. Electronic payment support, with automated invoicing control or with the credit-note procedure, also offers a substantial optimisation potential. The 1945 founded Sanitärtechnik Eisenberg GmbH has to deal with strong growth together with international competition, so the management called out the strategy to reduce costs. Due to the inefficiencies in the processes concerning the procurement an e-procurement project was planned. According to the company objectives, optimised and standardized processes, the reduction of the procurement costs and the clearance of buyeer supports were the factors conducive to the successful implementation of this programme. E-procurement makes it possible to significantly reduce expenditure in purchasing and to achieve cost savings. In many companies the purchasing process demonstrates potentials for optimisation that could be more clearly focussed. The Sanitärtechnik Eisenberg GmbH procurement project indicates this also. The present work presents the opportunities and potentials that electronic purchasing can offer a company. The potential applications of e-procurement presented here will result in significant streamlining in the purchasing processes at Sanitärtechnik Eisenberg, and thus all the desired objectives will be met.
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to: Create a sales-oriented profile and connections policy to attract more leads Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic Set up your Linkedin Companies Page to improve your reputation - and drive more traffic to your website Optimize your Linkedin presence as part of your social media optimization efforts. and much more. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. 1. Language: English. Narrator: Dan Harder. Audio sample: http://samples.audible.de/bk/acx0/002778/bk_acx0_002778_sample.mp3. Digital audiobook in aax.
The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, Dubai, held on November 15th-16th, 2017. The book is broadly divided into three sections: Creative Business and Social Innovation, Creative Industries and Social Innovation, Education and Social Innovation. The areas covered under these sections are credit risk assessment and vector machine-based data analytics, entry mode choice for MNE, risk exposure, liquidity and bank performance, modern and traditional asset allocation models, bitcoin price volatility estimation models, digital currencies, cooperative classification system for credit scoring, trade-off between FDI, GDP and unemployment, sustainable management in the development of SMEs, smart art for smart cities, smart city services and quality of life, effective drivers of organizational agility, enterprise product management, DEA modeling with fuzzy uncertainty, optimization model for stochastic cooperative games, social media advertisement and marketing, social identification, brand image and customer satisfaction, social media and disaster management, corporate e-learning system, learning analytics, socially innovating international education, integration of applied linguistics and business communication in education, cognitive skills in multimedia, creative pedagogies in fashion design education, on-line summative assessment and academic performance, cloud concept and multimedia-based learning in higher education, hybrid alliances and security risks, industry and corporate security significance, legal regulation and governance. The papers in this book present high-quality original research work, findings and practical development experiences, and solutions for a sustainable future.
The two-volume set LNCS 10350 and 10351 constitutes the thoroughly refereed proceedings of the 30th International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2017, held in Arras, France, in June 2017.The 70 revised full papers presented together with 45 short papers and 3 invited talks were carefully reviewed and selected from 180 submissions. They are organized in topical sections: constraints, planning, and optimization, data mining and machine learning, sensors, signal processing, and data fusion, recommender systems, decision support systems, knowledge representation and reasoning, navigation, control, and autonome agents, sentiment analysis and social media, games, computer vision, and animation, uncertainty management, graphical models: from theory to applications, anomaly detection, agronomy and artificial intelligence, applications of argumentation, intelligent systems in healthcare and mhealth for health outcomes, and innovative applications of textual analysis based on AI.