_The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers the most significant topics within the study field of electronic tourism and addresses both, academics and practitioners interested in the latest advances in the electronic travel and tourism domain.
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses.Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.Avery Swartz has spent 14 years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising - and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Avery Swartz. Audio sample: http://samples.audible.de/bk/acx0/191493/bk_acx0_191493_sample.mp3. Digital audiobook in aax.
Due to the increasing popularity of the information numerously via the internet, extracting the most important information in the form of abstract would be useful a number of users. This book firstly aims at granting an overall perspective on the state-of-the-art, describing the major concepts of different summarization approaches investigating several types of research that have been conducted in the domain of text, muti-document, and short text summarization. Particularly, it addresses the summarization techniques that have used PSO and ACO. The second motivation behind this work is the fact that users may interest to get an efficacious, powerful brief understanding of comments without reading the entire comments in the social media. This book opens up a new field of short text summarization predicated on a hybrid ant colony optimization coming with a mechanism of graph coloring and local search to produce an optimal or near-optimal summary. Initially, the graph coloring was employed to shrink the solution area of ants to small sets. The contrast comments are assembled together into the same color. Later ACO is employed to extract of the most interactive comments from each color.
This book highlights recent research advances in unsupervised learning using natural computing techniques such as artificial neural networks, evolutionary algorithms, swarm intelligence, artificial immune systems, artificial life, quantum computing, DNA computing, and others. The book also includes information on the use of natural computing techniques for unsupervised learning tasks. It features several trending topics, such as big data scalability, wireless network analysis, engineering optimization, social media, and complex network analytics. It shows how these applications have triggered a number of new natural computing techniques to improve the performance of unsupervised learning methods. With this book, the readers can easily capture new advances in this area with systematic understanding of the scope in depth. Readers can rapidly explore new methods and new applications at the junction between natural computing and unsupervised learning. Includes advances on unsupervised learning using natural computing techniquesReports on topics in emerging areas such as evolutionary multi-objective unsupervised learning Features natural computing techniques such as evolutionary multi-objective algorithms and many-objective swarm intelligence algorithms
Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more.* B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies* This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages* Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success* Covers measuring results, improving web site usability, using metrics, and nurturing leadsSkilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.
These proceedings consist of 19 papers, which have been peer-reviewed by international program committee and selected for the 5th International Conference on Computer Science, Applied Mathematics and Applications (ICCSAMA 2017), which was held on June 30-July 1, 2017 in Berlin, Germany. The respective chapters discuss both theoretical and practical issues in connection with computational methods and optimization methods for knowledge engineering. The broad range of application areas discussed includes network computing, simulation, intelligent and adaptive e-learning, information retrieval, sentiment analysis, autonomous underwater vehicles, social media analysis, natural language processing, biomimetics in organizations, and cash management.In addition to pure content, the book offers many inspiring ideas and suggests new research directions, making it a valuable resource for graduate students, Ph.D. students, and researchers in Computer Science and Applied Mathematics alike.
This three-volume set LNCS 11139-11141 constitutes the refereed proceedings of the 27th International Conference on Artificial Neural Networks, ICANN 2018, held in Rhodes, Greece, in October 2018.The papers presented in these volumes was carefully reviewed and selected from total of 360 submissions. They are related to the following thematic topics: AI and Bioinformatics, Bayesian and Echo State Networks, Brain Inspired Computing, Chaotic Complex Models, Clustering, Mining, Exploratory Analysis, Coding Architectures, Complex Firing Patterns, Convolutional Neural Networks, Deep Learning (DL), DL in Real Time Systems, DL and Big Data Analytics, DL and Big Data, DL and Forensics, DL and Cybersecurity, DL and Social Networks, Evolving Systems - Optimization, Extreme Learning Machines, From Neurons to Neuromorphism, From Sensation to Perception, From Single Neurons to Networks, Fuzzy Modeling, Hierarchical ANN, Inference and Recognition, Information and Optimization, Interacting with The Brain, Machine Learning (ML), ML for Bio Medical systems, ML and Video-Image Processing, ML and Forensics, ML and Cybersecurity, ML and Social Media, ML in Engineering, Movement and Motion Detection, Multilayer Perceptrons and Kernel Networks, Natural Language, Object and Face Recognition, Recurrent Neural Networks and Reservoir Computing, Reinforcement Learning, Reservoir Computing, Self-Organizing Maps, Spiking Dynamics/Spiking ANN, Support Vector Machines, Swarm Intelligence and Decision-Making, Text Mining, Theoretical Neural Computation, Time Series and Forecasting, Training and Learning.
Erscheinungsdatum: 07.03.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social media optimization Third Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 128, Informationen: Paperback, Gewicht: 198 gr, Verkäufer: averdo
This compendium has been compiled by myself and my team as a result of years of vetting thousands of tools and resources in the pursuit of the arsenal of tools of that will help us build and grow successful online businesses. While some were incredibly useful and saved us time and frustration, and made us more money, others were downright useless and even cost us business. We have gone out and found all of the tools you will ever need to help you build a successful online business, so that you don't have to spend weeks and months figuring it all out yourself. One of the best ways to find out what another successful entrepreneur is doing is by studying what they use and applying it in your own business. Inside this book you will discover: Ad Tools Monitoring analytics SEO Tools Social media tools Content marketing tools Analytics and optimization tools And much, much more! Best of all? These tools are free to start using. All of these tools will help you streamline, systematize, and automate processes so that you attract more clients, make more sales, and make more money with less time, effort, and capital required. 1. Language: English. Narrator: Sean Patrick Hopkins. Audio sample: http://samples.audible.de/bk/acx0/065066/bk_acx0_065066_sample.mp3. Digital audiobook in aax.
Così come esistono delle regole per la scrittura tradizionale su carta, ne esistono anche per il web writing, cioè per la scrittura sul web. In effetti, ogni volta che scriviamo online, stiamo comunicando su un mezzo che ha caratteristiche particolari, differenti da quelle di tutti gli altri media. Lo si capisce già dal fatto che i testi per Internet si chiamino "contenuti", e che non siano semplicemente composti da parole, ma anche da link, da immagini e da video. La scrittura per il web è in sostanza un mondo a sé rispetto alla scrittura tradizionale. Questo audiolibro fa luce su quelle che sono le norme per scrivere online in maniera efficace. Dedicato idealmente a tutti gli studenti universitari che desiderino avvicinarsi alle professioni legate alla comunicazione sul web, il presente lavoro è in realtà utile anche ai marketer che vogliano comprendere come sfruttare più efficacemente la presenza online delle loro aziende, migliorando il modo in cui comunicano attraverso il sito e il blog aziendali. Scritto in modo diretto e con uno stile pragmatico, l'audiolibro mira a trasferire ai lettori tutte le norme che regolano il web writing, con l'intento di renderle da subito riutilizzabili. Nonostante il campo di applicazione del web writing sia pressoché sterminato, il testo si è posto l'obiettivo di analizzarlo ampiamente. Il risultato di questo sforzo è che gli autori trattano vari tipi di scrittura per il web, da quella per i social network a quella dei siti di e-commerce, da quella per i blog a quella per le campagne di e-mail marketing. Un capitolo dell'audiolibro è inoltre dedicato alla SEO, cioè alla Search Engine Optimization e alle influenze che tale disciplina esercita sulla creazione di contenuti online. La progettazione dei cosiddetti "contenuti di qualità" non può infatti prescindere dalla conoscenza di alcuni dettagli squisitamente tecnici, che vengono qui presentati in modo semplice e chiaro. 1. Italian. Lorenzo Visi. http://samples.audible.de/bk/area/000234/bk_area_000234_sample.mp3.
This book constitutes the refereed proceedings of the 14th IFIP WG 12.5 International Conference on Artificial Intelligence Applications and Innovations, AIAI 2018, held in Rhodes, Greece, in May 2018. The 42 full papers and 12 short papers were carefully reviewed and selected from 88 submissions. They are organized in the following topical sections: social media, games, ontologies, deep learning, support vector machines, constraints, machine learning, regression, classification, neural networks, medical intelligence, recommender systems, optimization, learning, intelligence, heuristic approaches, cloud, fuzzy, and human and computer interaction, sound, video, processing.