This Element is an excerpt from PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge, available in print and digital formats.Use advanced "PR 2.0" social media techniques in ways that build on the "PR 1.0" techniques that still work. PR 2.0 is the new wave of public relations that uses social media elements, such as blogging, viral marketing, social networking, and search engine optimization, to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002101/bk_adbl_002101_sample.mp3. Digital audiobook in aax.
Learn SEO to rank at the top of Google with SEO 2020, from beginner to advanced!SEO 2020 reveals search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. With this best-selling SEO optimization and internet marketing book, learn SEO from a fundamental level, achieve top rankings, and generate sales.Discover: Fundamental search engine optimization concepts, beginner to advanced.Sneaky tricks to get local businesses ranking high with local search engine optimization. Google’s algorithm exposed and how it calculates search results. How to find “money” keywords that will send customers to your site. Basic and advanced link building strategies for pushing rankings higher.Six insider sources to get expert SEO or internet marketing advice, worth thousands of dollars, free.Using social media and web analytics to multiply results and much more....SEO 2020 covers Google's updates, using them to your advantage, and changes expected in 2019. Important knowledge if you want to practice SEO or internet marketing.... Why? Google are constantly evolving. Recent changes:April, 2020 - The world is hit by the global COVID crisis, affecting businesses, employees, and customers - making marketing difficult than ever. Google releases new guidelines for site owners during the crisis.October, 2019 - Google releases the groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.One of the most comprehensive search engine optimization and Internet marketing books ever published - expanded and updated - of all best-selling SEO books, this 1. Language: English. Narrator: Adam Clarke. Audio sample: http://samples.audible.de/bk/acx0/147326/bk_acx0_147326_sample.mp3. Digital audiobook in aax.
Start earning money today from online passive income streams without wasting any more time. How would your life be different if you had an extra $5000 every month from passive income? How about $10,000? Imagine becoming financially free, enjoying more time with your family and getting the most out of life. Jake Whitley has been actively involved with SEO and Internet marketing since 2008. Before taking the necessary steps to create his own online business, Jake spent four years working as a SEO consultant and specialist at one of the UK's leading search engine optimization agencies. Since branching out on his own he has become well known in his community for brand building and product creation. His passion has become creating truly passive streams of income, utilizing the latest techniques and social media. In this book, you will learn: How passive income can free you from your day job How top internet marketers use their email lists to earn money daily How to start from the beginning with a low budget How to sell other people's products How to sell physical products in the real world without ever seeing them How to earn money every month for the rest of your life How to become financially free Buy this book now and learn how to create passive income streams online and become financially free. 1. Language: English. Narrator: John Lewis. Audio sample: http://samples.audible.de/bk/acx0/071127/bk_acx0_071127_sample.mp3. Digital audiobook in aax.
Bringing together the latest information on the organization, management and quality of in-vitro fertilization (IVF) units, this is the first true field guide for the clinician working in assisted reproductive technologies (ART). Divided thematically into four main sections, part one discussed the establishment and organization of the IVF unit, including location, design and construction, practical considerations for batching IVF cycles, and regulations and risk management. Part two, the largest section, covers the many aspects of overall quality management and its implementation - staff and patient management, cryobank and PGD/PGS management, and data management - as well as optimization of treatment outcomes and statistical process control analysis to assess quality variation. Part three addresses the relationship between IVF units and society at large, including the ethics of IVF treatment, as well as public/low-cost and private/corporate IVF units. Advertising and marketing for IVF units is discussed in part four, including the building and managing of websites and the use of traditional print and social media. With approximately five thousand IVF units worldwide and a growing number of training programs, Organization and Management of IVF Units is a key resource for clinic directors, unit managers, embryologists, quality experts, and students of reproductive medicine and clinical embryology.
This book constitutes the refereed proceedings of the 12th IFIP WG 12.5 International Conference on Artificial Intelligence Applications and Innovations, AIAI 2016, and three parallel workshops, held in Thessaloniki, Greece, in September 2016. The workshops are the Third Workshop on New Methods and Tools for Big Data, MT4BD 2016, the 5th Mining Humanistic Data Workshop, MHDW 2016, and the First Workshop on 5G - Putting Intelligence to the Network Edge, 5G-PINE 2016. The 30 revised full papers and 8 short papers presented at the main conference were carefully reviewed and selected from 65 submissions. The 17 revised full papers and 7 short papers presented at the 3 parallel workshops were selected from 33 submissions. The papers cover a broad range of topics such as artificial neural networks, classification, clustering, control systems - robotics, data mining, engineering application of AI, environmental applications of AI, feature reduction, filtering, financial-economics modeling, fuzzy logic, genetic algorithms, hybrid systems, image and video processing, medical AI applications, multi-agent systems, ontology, optimization, pattern recognition, support vector machines, text mining, and Web-social media data AI modeling.
SEO is an integral part of attracting potential customers by placing a site on the various search engines. You will discover in this book the ins and outs of good SEO activities, so that your search engine advertising becomes better on the web so it ranks higher and attracts crowds. This hands-on guide is the fun and friendly spot for learning how to push your web site up to the very top, exploring the most innovative pay-per-click solutions and social media for your profile and maintaining your website and your visibility to have a positive impact on your search engine rankings.The book will make it better if SEO makes your head spin. You will get a difference between how to improve the quality and volume of traffic on your website by search engine results by using search engine optimization. With technical language hacking, you can quickly learn how to use SEO to place your website at the top of ranking, pursue various types of searches, and achieve more vertical search engine industry specific results! From thіѕ book, уоu'll lеаrn hоw to:Rеаѕоnѕ whу SEO іѕ imроrtаnt for your buѕіnеѕѕKey benefits of SEO fоr smаll businessesSEO ranking fасtоrѕ yоu muѕt knоw for 2020Things уоu nееd tо know mеdіа and social About SEOWays tо imрrоvе yоur lосаl SEO rіght nоwBlасk hat SEO tесhnіԛuеѕ that harm уоur Google ranking 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/192631/bk_acx0_192631_sample.mp3. Digital audiobook in aax.
A complete course in do-it-yourself digital marketing in 14 bite-sized lessonsThe global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.* Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success* An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how* Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Ideen nutzen und Apps effektiv konzipieren Marketing planen, erfolgreich umsetzen und Kunden langfristig binden Kennzahlen im App-Business und Tools zur Erfolgsmessung Ob iPhone oder Android - erst die Apps machen den Smartphone-Markt so erfolgreich. Jedoch reicht es heute nicht mehr aus, eine App einfach nur zu veröffentlichen und auf den Erfolg zu warten. Der Autor zeigt in diesem Buch alle wichtigen Stellschrauben, an denen Sie drehen müssen, um eine App erfolgreich zu machen und sie im hart umkämpften App-Markt gewinnbringend zu positionieren. Im ersten Teil lernen Sie alle Schritte kennen, die vor Veröffentlichung einer App wichtig sind. Denn der Erfolg einer App wird definiert durch Entscheidungen, die in einem ganz frühen Stadium getroffen werden. So richten Sie von Anfang an den Blick auf das Wesentliche und legen durch eine strukturierte Arbeitsweise den Grundstein für den Erfolg Ihrer App. Der zweite Teil des Buches behandelt die erfolgreiche Vermarktung nach Veröffentlichung der App. Sie lernen verschiedene Marketing-Maßnahmen kennen und erfahren, wo Sie Ihre App am besten bewerben. Ein Kapitel zur Erfolgsmessung rundet das Buch ab. Das Buch richtet sich sowohl an Entwickler, die ihre eigene Idee umsetzen möchten, als auch an App-Publisher, die ihre Idee von externen Dienstleistern umsetzen lassen. Ebenfalls können Unternehmen von den Inhalten profitieren, die bereits online präsent sind und nun den Sprung in die mobile Welt wagen wollen. Dabei spielt es keine Rolle, ob Sie Apps für Smartphones oder Tablets, für Apples iOS oder Googles Android veröffentlichen. Die Inhalte dieses Buches sind plattformübergreifend anwendbar. Aus dem Inhalt: Teil I: Planung und Konzeption iOS und Android im VergleichIdeenfindung und -entwicklung Das Marktumfeld Geschäftsmodelle und Preisgestaltung Appstore Optimization Teil II: Marketing und Controlling App-Marketing Social Media Mobile Advertising Public Relations Kundenbindung Erfolgsmessung
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues Creating ads that balance campaign goals with design constraints Preparing and building ads with team and QC standards Using forms and data in ads without file bloat File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner Integrating video into sites and banners Social media applications Trafficking and tracking ads for impressions, interactions, clicks, and conversions Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
Have you ever wanted the freedom to wake up in the morning and do whatever you feel like? Do you want to feel like you have control? Have you already started your journey onto starting an online business? Whatever the reason, if you are curious about creating a successful online empire, this is the book for you! This book contains proven steps and strategies on how to start building your online empire, one business at a time. Most people do not know what they are missing by not participating in online business. There are many ways to earn money through the Internet. Many of these methods require little to no capital. However, it will require hard work. The Internet is a very competitive market. If you want to be successful in this industry, you need to work hard when everybody else wants to rest and you need to learn the right strategies that the pros use. This book provides you with the strategies that you need to succeed. It is your duty to implement them. The sooner you learn these strategies and start using them, the faster your business will grow. In this book, you will learn: How to select the right product or service to offer Identify your niche market Create the right type of website How to monetize your online business model Create an online Community Search engine optimization Social media marketing How to create a Squeeze page Advertising efficiently online How to sell eBooks online 1. Language: English. Narrator: Charissa Clark Howe. Audio sample: http://samples.audible.de/bk/acx0/063380/bk_acx0_063380_sample.mp3. Digital audiobook in aax.
This book highlights recent research advances in unsupervised learning using natural computing techniques such as artificial neural networks, evolutionary algorithms, swarm intelligence, artificial immune systems, artificial life, quantum computing, DNA computing, and others. The book also includes information on the use of natural computing techniques for unsupervised learning tasks. It features several trending topics, such as big data scalability, wireless network analysis, engineering optimization, social media, and complex network analytics. It shows how these applications have triggered a number of new natural computing techniques to improve the performance of unsupervised learning methods. With this book, the readers can easily capture new advances in this area with systematic understanding of the scope in depth. Readers can rapidly explore new methods and new applications at the junction between natural computing and unsupervised learning. Includes advances on unsupervised learning using natural computing techniquesReports on topics in emerging areas such as evolutionary multi-objective unsupervised learning Features natural computing techniques such as evolutionary multi-objective algorithms and many-objective swarm intelligence algorithms
This book provides the short history, current state, main problems and historical perspective for the development of electrical power engineering. The focus of the textbook is on the two most important issues related to meeting of the growing needs of humanity in electricity: "Hunger for energy" and "Ecological infarct". In the book are discussed the methods of their solution: optimization of energy balance, use of renewable energy resources, new methods of electricity production, increase of the efficiency of production, accumulation, transmission, distribution and consumption electricity. The third issue - social and geopolitical threats due to the increasing need for energy - in the textbook is not considered inasmuch it details in non-stop regime discussed in the mass media. Choosing the structure and content of the textbook is based on the ten years of the author experience of giving lectures to Tomsk Polytechnic University students who study according to the program Electric Power Engineering. This textbook is addresed to students, masters and post-graduates. It can be interesting for everyone who is thinking about the future of our civilization, in general, and meeting of human needs in electric power, in particular.