Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: J. D. Hart. Audio sample: http://samples.audible.de/bk/adbl/004799/bk_adbl_004799_sample.mp3. Digital audiobook in aax.
Win the YouTube warfare with tips and tricks.This is the fourth installment in this series on YouTube marketing and how you can get the most out of your advertising budget, however big or small it may be. Once you are able to establish your brand’s presence in the marketplace, you will be able to adjust your social media marketing strategy according to the shifting market conditions. Plus, the tips and tricks covered in this audiobook will enable you to carefully craft your online advertising plan well into the long-term.So, come on in and find out how you can take the guesswork out of building a successful brand through savvy social media marketing. I know that you are anxious to get started! If you are new to this series, please check out the first three installments in this series. They cover the foundational principles discussed in this audiobook as well as building a solid social media marketing strategy. Navigating the waters of the modern social media marketing world is no easy task. Many try their hand at becoming the next social media hit, but often has a lack of success.What this manual includes:Luck Not Needed When you uncover the hidden gems in social media marketing, you will be able to build on your brand’s momentum and achieve success. Therefore, your success in social media marketing won’t depend on luck, but on understanding who your customers are and what they really need.Be An Artist Social media marketing is more art than science. This means that there are no secret formulas or magic bullets. But there are good ideas and sound principles which can help you make the most of your brand’s value proposition.Drawing Attention Have you ever wondered why the pros know exactly how to engage their audiences? Well, in this manual, you will find out exactly how they do it…and how you can do it.Key topics:Search engine optimization (SEO) across th 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/150733/bk_acx0_150733_sample.mp3. Digital audiobook in aax.
With thе сurrеnt trеnd in marketing, ѕосiаl mеdiа iѕ now the premiere player in the ѕuссеѕѕ оf еvеrу оnlinе buѕinеѕѕ. Thеrе is nо wау to succeed if you аrе nоt going tо divе into the use of the developing social media melee. As such, уоu ѕhоuld hаvе a flexible ѕосiаl mеdiа marketing strategy thаt will work for thiѕ nеw аnd dуnаmiс environment. Thrоugh a wеll-рlаnnеd search engine optimization mаrkеting strategy, as detailed in this book, уоu саn take advantage оf the social media marketing craze fоr your business's ѕuссеѕѕ. With a great SEO mаrkеting ѕtrаtеgу, уоur wеbѕitе will get thе linkѕ аnd trаffiс thаt it nееdѕ tо ѕtау up in the search engine rankings and drive sales to your business. Social media marketing ѕtrаtеgу, bаѕеd оn ѕосiаl networks and nеtwоrking ѕitеѕ, iѕ perhaps оnе оf the mоѕt important tools for аnу Intеrnеt marketer. Thе reason only vеrу fеw marketing strategies hаvе been able tо рrоvе themselves more еffесtivе than social nеtwоrk marketing iѕ that social media provides a lаrgе numbеr of potential known and unknown customers which is hеlрful fоr mаrkеtеrѕ. The other reason that social media can be so successful is that it takes advantage of social proofing. When a customer sees that a certain business has lots of likes/followers/connections, they tend toward having trust and confidence in the business. This is similar to seeing two restaurants, one very empty and the other very busy: Which one would you rather go to? Which one do you inherently think is better than the other? You would naturally assume that the busy restaurant has better food, service, and other amenities because there are more customers there filling the place. This is what social media does for a business, it plays on the natural psychology of social proofing and allows even small businesses a large edge. Social mеdiа mаrkеting ѕtrаtеgу iѕ a bеttеr wау of connecting with your customers and their circle of friends аnd a 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/086414/bk_acx0_086414_sample.mp3. Digital audiobook in aax.
Rank higher in search results with this guide to SEO and content building supremacy. Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to page one domination (POD). The POD strategy is what gets you on that super-critical first page by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization (SEO), effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there. PLEASE 1. Language: English. Narrator: Sean V. Bradley. Audio sample: http://samples.audible.de/bk/adbl/022459/bk_adbl_022459_sample.mp3. Digital audiobook in aax.
When you learn how you can unlock the power that YouTube has to offer, you will automatically become convinced at how social media marketing is not the future, but the present. You will be able to gain a deeper understanding of who your customers are and how you can address their needs and expectations. Check out the previous installments in this series. They contain the foundational principles that lead up to this final volume. This manual is the final step toward building the brand you have always dreamed about. Your journey toward achieving your goals and your objectives begins with building your blueprint to success. Best of all, it is not as hard as you might think it is. With a nudge in the right direction, you will be well on your way to crafting the best possible online advertising campaign to suit your brand. The world is at your fingertips…literally! What this manual includes:Unlock The SecretsWhen you are able to unlock the secrets that YouTube has to offer, you will discover some of the most powerful tools that social media has to offer. In addition, your understanding of YouTube and social media, in general, will enable you to get the most out of your marketing efforts. Be Successful For RealThis manual is guaranteed to change your perspective on your brand, your value proposition, and your core customers. It will give you the insights that you need in order to become the most successful player in your field. You might be closer to achieving ultimate success than you think. Advanced StrategiesYou will discover the secrets to establishing an integrated online advertising strategy based on social media marketing.Key topics:Search engine optimization (SEO) across the various platforms you have presence.The use of analytics in assessing your strategy’s performance.How to choose which content you can use on wh 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/150731/bk_acx0_150731_sample.mp3. Digital audiobook in aax.
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses.Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.Avery Swartz has spent 14 years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising - and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world. 1. Language: English. Narrator: Avery Swartz. Audio sample: http://samples.audible.de/bk/acx0/191493/bk_acx0_191493_sample.mp3. Digital audiobook in aax.
To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first-page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business. 1. Language: English. Narrator: John Jantsch. Audio sample: http://samples.audible.de/bk/gdan/002120/bk_gdan_002120_sample.mp3. Digital audiobook in aax.
Digital Marketing Secrets is full of insights and strategy for business owners, marketing professionals, and students who want to equip themselves with the new trending digital marketing tools. This audiobook covers all online and offline digital marketing techniques. The listener will get to know about social media marketing, search engine marketing, search optimization, content driven marketing, and e-commerce marketing.An effective digital marketing campaign has three major aspects: awareness, evaluation, and conversion. Keeping in view the requirements of brand and competition, this guide for beginners covers all the digital marketing strategies and tactics. The development of digital marketing campaign is purely a systematic and knowledge-based technique. It builds up step-by-step with a proper input of professional digital marketers.Building a brand has never been as easy as it is today. A lot of brands start their journey from e-branding and shift themselves in all virtual and physical platforms through digital marketing. While the product and service industry has turned more competitive, digital marketing is a proven help for every brand or company.If you really want to build your brand, don’t waste your time looking around. Get this extraordinary audiobook. Build your success story through learning the best practices of digital marketing with “an ultimate guide for beginners to learn fundamentals of digital marketing”. 1. Language: English. Narrator: David Martin. Audio sample: http://samples.audible.de/bk/acx0/171366/bk_acx0_171366_sample.mp3. Digital audiobook in aax.