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Mastering Your Website: Insider's Guide to Full...
9,95 € *
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This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP's, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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Build Your Badass Brand: Gain a Following, Beco...
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Do you want to build your brand?Are you tired of working the 9-to-5 job that you’re at?Dream of taking vacations in a faraway land enjoying your favorite drink in the sun?If you answered yes to any of these questions then you have the right audiobook. Build Your Badass Brand is not some cookie cutter audiobook from a mill, this is the audiobook!Doesn’t matter if you are a pro and have your own online business already, this workbook will take you from zero to making passive income overnight. No more wishful thinking, the time to take action is now. Starting a business online has never been easier than before, with Facebook, Instagram and YouTube you can make your wildest dreams come true.Wonder how your neighbor with the cute dog on YouTube has a BMW now? And you are still slaving away at some job you dread. A ha, that’s right, your neighbor has the power of being an online entrepreneur and now you can too.I went from being broke to making six figures overnight and I will show you just how you can do it all within 90 days. Time is money and it’s not too late.Learn inside how to:Easily make passive income all on autopilotBuild a real brand for yourself and become and authority in your fieldGain mastery of the business approach of online marketingSearch engine optimization - Explaining the significance of SEO, likewise appearing at lift positioning on GoogleSignificance of YouTube - Why is YouTube a superb thought for bloggers, and how it can enable them to get stunning traffic to your blog or blogLearn about the hottest social media marketing tricks and tips to take you to newer heightsWhy each Social Media Marketer needs this audiobook - Explaining in detail concerning why this audiobook is an unquestionable requirement perused for any yearning online business entrepreneurAnd much 1. Language: English. Narrator: Jeannette Smith. Audio sample: http://samples.audible.de/bk/acx0/165017/bk_acx0_165017_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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Internet Marketing: The Top 10 Strategies to Bu...
9,95 € *
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Have you ever wanted the freedom to wake up in the morning and do whatever you feel like? Do you want to feel like you have control? Have you already started your journey onto starting an online business? Whatever the reason, if you are curious about creating a successful online empire, this is the book for you! This book contains proven steps and strategies on how to start building your online empire, one business at a time. Most people do not know what they are missing by not participating in online business. There are many ways to earn money through the Internet. Many of these methods require little to no capital. However, it will require hard work. The Internet is a very competitive market. If you want to be successful in this industry, you need to work hard when everybody else wants to rest and you need to learn the right strategies that the pros use. This book provides you with the strategies that you need to succeed. It is your duty to implement them. The sooner you learn these strategies and start using them, the faster your business will grow. In this book, you will learn: How to select the right product or service to offer Identify your niche market Create the right type of website How to monetize your online business model Create an online Community Search engine optimization Social media marketing How to create a Squeeze page Advertising efficiently online How to sell eBooks online 1. Language: English. Narrator: Charissa Clark Howe. Audio sample: http://samples.audible.de/bk/acx0/063380/bk_acx0_063380_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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Search Engine Optimization: Proven Formulas and...
9,95 € *
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Search engine optimization is a group of techniques employed by website designers and/or companies to enhance their visibility on search engines. The purpose of SEO is to ensure your site gets indexed in the search engines, as well as crawled for rankings. Google page rankings are based on relevancy.Google’s algorithms determine what is most relevant to the user based on the information typed into the search bar. One of the best descriptions of how MOZ provided search engines work. MOZ asks you to think about the internet as a subway system, with its various network of stops. In internet-speak, the stops are specific documents such as web pages.Search engine companies like Google have little bots called spiders that will crawl around the internet trying to find all the pages that are going to be relevant to the user. Think of it like a spider crawling through the subway, finding every pathway it can to all the city subway stops.There have to be links for the spiders to crawl from one stop to the next. Links help the bots search billions of web documents and list them on a page based on relevance to the keywords being searched. It would take hours for the results to come up if no algorithm and links was linking specific parameters on your website to the search engine. Yet, the search engines can return results in as little as a fraction of a second because of the links, database centers, and servers.This book covers the following topics:Web searchThe basics of search enginesThe different types of SEOBefore starting SEOSEO strategy planKeyword researchMake an SEO friendly siteThe impacts of social media on SEOContent creationContent marketingLink buildingWhite hat and black hat SEOHow to measure your progressSEO for WordPressAdwordsWebmaster toolsSearch engine optimizati 1. Language: English. Narrator: Brian Gabriel. Audio sample: http://samples.audible.de/bk/acx0/213697/bk_acx0_213697_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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B2B Digital Marketing (eBook, PDF)
9,95 € *
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The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 25.09.2020
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B2B Digital Marketing (eBook, PDF)
9,95 € *
ggf. zzgl. Versand

The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 25.09.2020
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Starting and Running an Online Business For Dum...
36,90 CHF *
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The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. * Advice on how to get your business on the Web quickly and economically * Completely revised and updated * Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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Starting an Online Business For Dummies
17,00 CHF *
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Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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Be Seen, Be Heard, Be Memorable: Digital and So...
3,00 CHF *
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Marketing is no longer just about placing your brand in as many places as possible with Google, Yahoo and Bing. The advent of social media and content marketing means that you have to truly engage with your customers. You must show them you care about them before they will care about your business. Think about a time when you learned something, saw something, felt something so powerful that you wanted to tell other people about it. You were proud and excited to spread the word because you knew other people would be as enthralled by it as you were. That's the kind of campaign you should strive to produce. This is called engagement, and engagement causes action. Be Seen, Be Heard, Be Memorable will show you how to get the attention your business deserves. Loaded with over one hundred different tactics, examples and insights, this book is a field manual for developing campaigns that seamlessly integrate social media, search engine optimization, pay per click and content marketing. You will gain strategies to launch engaging and viral campaigns that bring in money and customers. This step-by-step guide is the perfect reference manual for both the novice marketer and the seasoned web marketing veteran. Author, technology entrepreneur and marketing executive Amit Ahluwalia breaks down everything you need to know about the strengths and weaknesses of the different social, search, and management platforms. Then, he gives you the tools to ensure that your digital marketing campaigns create engagement. He is the master of emotional engagement, and he shares his strategies. Nobody should even think about starting on a social media or digital marketing campaign without first reading this book.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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