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Facebook Marketing + SEO Ultimate Strategy Guid...
9,95 € *
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Facebook + SEO: the most powerful Internet marketing tools of the 21st century? If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage. Gain an in-depth understanding of: Organic vs. inorganic content Facebook Reach and FB Boost system, promoted posts and native advertising Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, and time decay Facebook Insights - metrics and pages to watch How to master advanced Facebook strategies: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing and FB conversion lift tests Eight most recent FB advances and the importance of staying current FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven insider FB tips FB marketing algorithms Optimize Google's algorithms - Panda, Hummingbird, Penguin, and Mobilegeddon Utilize Google AdWords, Google Now, and personalized search Create content that attracts both readers and search engines Content marketing strategies to attract visitors from search engines Understand how to generate money-making keywords Optimize Google's algorithms Much, much more! Facebook Marketing + SEO 2016 is your comprehensive, must-have guide on how master the complex labyrinth of Facebook and optimize your internet marketing efforts to yield the greatest res 1. Language: English. Narrator: Jeff Machado, Paul Cartwright, Kevin Gillispie. Audio sample: http://samples.audible.de/bk/acx0/074428/bk_acx0_074428_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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#1 Best Seller: Book Marketing...Reinvented , H...
9,95 € *
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The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author. Every author wants a road map or step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses, this is the holy grail, so they can repeat the success of their last launch campaign. With this system, you will no longer have the guesswork associated with choosing which marketing programs to run for a successful launch. Bryan Heathman has managed hundreds of book marketing campaigns and created a repeatable 15-week system to promote nonfiction books. Bryan's approach to book marketing was inspired by running massively successful campaigns that have resulted in New York Times best sellers, Wall Street Journal best sellers, and Amazon number-one best sellers for famous authors, including professional speaker Chris Widener, America's number-one sales trainer Tom Hopkins, US Olympian Johnny Quinn, and three-time World Series champion Todd Stottlemyre. Unlike other works, which list a hundred things to do when marketing a book, this approach is distilled into a manageable 15-week burst of activity - individual actions that, when done in a scheduled time frame, are proven to produce the results you desire for your book launch. 1. Language: English. Narrator: Zackary Turner. Audio sample: http://samples.audible.de/bk/blak/011731/bk_blak_011731_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Starting and Running an Online Business For Dum...
36,90 CHF *
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The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. * Advice on how to get your business on the Web quickly and economically * Completely revised and updated * Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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SEO For Dummies
39,90 CHF *
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Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics--what they are, which ones are important, and how to get started--and build a search-engine-friendly site. SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings. * Develop a search strategy and use local search capabilities * Build sites that increase your search visibility * Analyze results with updated tracking tools * Maximize content marketing strategies If you're asking yourself the essential question of 'how do I get people to visit my site,' you've come to the right place!

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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Mathematical Underpinnings of Analytics
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Analytics is the application of mathematical and statistical concepts to large data sets so as to distil insights that offer the owner some options for action and competitive advantage or value. This makes it the most desirable and valuable part of big data science. Driven by the increased data capture from digital platforms, commercial fields are becoming data rich and analytics is growing in many sectors. This book presents analytics within a framework of mathematical theory and concepts building upon firm theory and foundations of probability theory, graphs and networks, random matrices, linear algebra, optimization, forecasting, discrete dynamical systems, and more. Following on from the theoretical considerations, applications are given to data from commercially relevant interests: supermarket baskets; loyalty cards; mobile phone call records; smart meters; 'omic' data; sales promotions; social media; and microblogging. Each chapter tackles a topic in analytics: social networks and digital marketing; forecasting; clustering and segmentation; inverse problems; Markov models of behavioural changes; multiple hypothesis testing and decision-making; and so on. Chapters start with background mathematical theory explained with a strong narrative and then give way to practical considerations and then to exemplar applications. Exercises (and solutions), external data resources, and suggestions for project work are given. The book includes an appendix giving a crash course in Bayesian reasoning, for both ease and completeness.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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SEO Made Super Simple - Search Engine Optimizat...
4,00 CHF *
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Put Your Website at the Top of Google ***THE LATEST SEO TECHNIQUES [POST HUMMINGBIRD & PANDA 4.0] THAT WILL MAKE GOOGLE LOVE YOUR WEBSITES*** 'Exactly the kind of book I wish I'd had when I started in SEO!' 'The latest Google SEO 2014 methods that really do work…' Even If You Don't Know Where To Start With Search Engine Optimization… Whether you are a website veteran or a raw beginner, this ebook is full of information that can help you. It contains the most up-to-date SEO methods to help you push your website to the very top of the search engine rankings. Written in an easy-to-understand, straightforward style, SEO Made Super Simple begins with the question 'What is SEO?', then goes on to provide the answers. Don't risk damaging your website by using out of date SEO optimization techniques SEO has changed. Google's Penguin and Panda algorithm updates altered everything. What worked before can seriously damage your website now. WordPress and Google SEO guru, Jack Davies has been building and promoting websites for over twenty years. He has become one of the world's most in-demand teachers of WordPress SEO strategies. Increase Your Online Ranking with this Comprehensive Guide to SEO 2014 & Forward into 2015 Provided you willing to work at it and don't expect instant one-click soluctions (they don't exist!), here is some of what SEO Made Super Simple can teach you: • Exactly what Google, Bing, and Yahoo expect from your website • How to give the search engines exactly what they want and make them reward you • How to solve the exact match domain dilemma • Advanced - but easy to implement - keyword strategies that always pay off • How your competitors can help you outrank them • What your 'bounce rate' is and how to slash it • How to write for the internet - and get extra search engine love in return • Understanding Social Media and making it work for you • What not to do • Getting the right (as opposed to the 'wrong') backlinks • How to make web 2.0 work for you - despite what other SEO 'experts' may say • Extra help for WordPress sites … and much more useful SEO information, tips, and tricks that will work for any website struggling to succeed in today's competitive market. A Personal Note from the Author about Search Engine Marketing (The Super Simple Way): I've probably bought every book on SEO going and I'm constantly amazed to see how many of them are peddling out of date information that simply will not work. Worse than that, if you implement some common strategies, it could actually damage your site in Google's eyes. That's why I wrote this step-by-step guide. Just remember, there's no such thing as a 'free lunch' or a magic SEO button to press. Getting to the top of Google in 2014 requires hard work and dedication. The only short cut that works is to 'do it right'. Let me show you how today.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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Mathematical Underpinnings of Analytics
37,90 CHF *
ggf. zzgl. Versand

Analytics is the application of mathematical and statistical concepts to large data sets so as to distil insights that offer the owner some options for action and competitive advantage or value. This makes it the most desirable and valuable part of big data science. Driven by the increased data capture from digital platforms, commercial fields are becoming data rich and analytics is growing in many sectors. This book presents analytics within a framework of mathematical theory and concepts building upon firm theory and foundations of probability theory, graphs and networks, random matrices, linear algebra, optimization, forecasting, discrete dynamical systems, and more. Following on from the theoretical considerations, applications are given to data from commercially relevant interests: supermarket baskets; loyalty cards; mobile phone call records; smart meters; 'omic' data; sales promotions; social media; and microblogging. Each chapter tackles a topic in analytics: social networks and digital marketing; forecasting; clustering and segmentation; inverse problems; Markov models of behavioural changes; multiple hypothesis testing and decision-making; and so on. Chapters start with background mathematical theory explained with a strong narrative and then give way to practical considerations and then to exemplar applications. Exercises (and solutions), external data resources, and suggestions for project work are given. The book includes an appendix giving a crash course in Bayesian reasoning, for both ease and completeness.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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Starting an Online Business For Dummies
17,00 CHF *
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Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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Starting an Online Business All-in-One For Dummies
26,00 CHF *
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The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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