Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: J. D. Hart. Audio sample: http://samples.audible.de/bk/adbl/004799/bk_adbl_004799_sample.mp3. Digital audiobook in aax.
This Element is an excerpt from PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge, available in print and digital formats.Use advanced "PR 2.0" social media techniques in ways that build on the "PR 1.0" techniques that still work. PR 2.0 is the new wave of public relations that uses social media elements, such as blogging, viral marketing, social networking, and search engine optimization, to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002101/bk_adbl_002101_sample.mp3. Digital audiobook in aax.
Learn SEO to rank at the top of Google with SEO 2019, from beginner to advanced!SEO 2019 reveals search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. With this best-selling SEO optimization and internet marketing book, learn SEO from a fundamental level, achieve top rankings, and generate sales.Discover: Fundamental search engine optimization concepts, beginner to advanced.Sneaky tricks to get local businesses ranking high with local search engine optimization. Google’s algorithm exposed and how it calculates search results. How to find “money” keywords that will send customers to your site. Basic and advanced link building strategies for pushing rankings higher.Six insider sources to get expert SEO or internet marketing advice, worth thousands of dollars, free.Using social media and web analytics to multiply results and much more....SEO 2019 covers Google's updates, using them to your advantage, and changes expected in 2019. Important knowledge if you want to practice SEO or internet marketing... Why? Google is constantly evolving. Recent changes:August, 2018 - Google releases industry changing update, with sites showing up to 50 percent traffic decreases or increases, later titled the "Medic Update" or "Your Money or Your Life Update."July, 2018 - Google announces speakable markup, making it easier to target voice search results. March, 2018 - Google's game-changing "Mobile First Index" rolled out, completely overhauling how search results are calculated. January, 2018 - Google announces the "Speed Update" rolling out July, 2018 and targeting sites with slow mobile load speeds.One of the most comprehensive search engine optimization and internet marketing books ever published 1. Language: English. Narrator: Adam Clarke. Audio sample: http://samples.audible.de/bk/acx0/147326/bk_acx0_147326_sample.mp3. Digital audiobook in aax.
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
Social media has taken the whole world by storm and no one can ignore its relevance in business today.Did you know that there are simple things you can do to become a world-class digital marketer and attract high-value clients to your brand while keeping them for good without constant struggles?This audiobook is narrated to show the latest approaches to social media marketing and how to use Facebook advertising, YouTube, Instagram and Twitter marketing to earn passive income even if you have zero social media marketing experience.Within this narration, you’ll learn how to use social media to enhance your personal brand, reach out to more customers, and how to leverage social media to influence consumer purchasing decisions. You’ll also discover the newest Search Engine Optimization (SEO) trends and how to rise above technological uncertainties and thrive in a digital economy.You should get this audiobook if you want to enhance your brand’s reach and meet the ever-increasing demands and expectations of the modern customer. 1. Language: English. Narrator: Jim D. Johnston. Audio sample: http://samples.audible.de/bk/acx0/149490/bk_acx0_149490_sample.mp3. Digital audiobook in aax.
With thе сurrеnt trеnd in marketing, ѕосiаl mеdiа iѕ now the premiere player in the ѕuссеѕѕ оf еvеrу оnlinе buѕinеѕѕ. Thеrе is nо wау to succeed if you аrе nоt going tо divе into the use of the developing social media melee. As such, уоu ѕhоuld hаvе a flexible ѕосiаl mеdiа marketing strategy thаt will work for thiѕ nеw аnd dуnаmiс environment. Thrоugh a wеll-рlаnnеd search engine optimization mаrkеting strategy, as detailed in this book, уоu саn take advantage оf the social media marketing craze fоr your business's ѕuссеѕѕ. With a great SEO mаrkеting ѕtrаtеgу, уоur wеbѕitе will get thе linkѕ аnd trаffiс thаt it nееdѕ tо ѕtау up in the search engine rankings and drive sales to your business. Social media marketing ѕtrаtеgу, bаѕеd оn ѕосiаl networks and nеtwоrking ѕitеѕ, iѕ perhaps оnе оf the mоѕt important tools for аnу Intеrnеt marketer. Thе reason only vеrу fеw marketing strategies hаvе been able tо рrоvе themselves more еffесtivе than social nеtwоrk marketing iѕ that social media provides a lаrgе numbеr of potential known and unknown customers which is hеlрful fоr mаrkеtеrѕ. The other reason that social media can be so successful is that it takes advantage of social proofing. When a customer sees that a certain business has lots of likes/followers/connections, they tend toward having trust and confidence in the business. This is similar to seeing two restaurants, one very empty and the other very busy: Which one would you rather go to? Which one do you inherently think is better than the other? You would naturally assume that the busy restaurant has better food, service, and other amenities because there are more customers there filling the place. This is what social media does for a business, it plays on the natural psychology of social proofing and allows even s 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/086414/bk_acx0_086414_sample.mp3. Digital audiobook in aax.
The modern marketing game has changed. In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. Will you change with it? As Charles Darwin said, it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. How this audiobook will equip you to build your brand on social media in 2017: You'll get up-to-date information on what's working and what's not It will give you clarity about social media marketing You will learn success secrets from some of the biggest brands today You'll get practical tips that can be implemented right away You will discover how to benefit from the new social media channels to get a first-mover advantage Here is a glimpse of what you will learn within the audiobook: Why companies need social How to measure success and social media metrics Search engine optimization and social media marketing General tips for social media Dos and don'ts to interacting with your followers on social media How social influencers can grow your business and which one to pick The importance of organic content When you should use paid traffic Cause-related marketing How to find out which platform is best for you by looking at the demographics How to use Facebook to grow your business How to optimize your Facebook page for SEO and likes How often to post on the various platforms How to use Instagram to grow your business 1. Language: English. Narrator: John Marino. Audio sample: http://samples.audible.de/bk/acx0/083367/bk_acx0_083367_sample.mp3. Digital audiobook in aax.
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code. 1. Language: English. Narrator: Mark W. Schaefer. Audio sample: http://samples.audible.de/bk/acx0/039587/bk_acx0_039587_sample.mp3. Digital audiobook in aax.
Win the YouTube warfare with tips and tricks.This is the fourth installment in this series on YouTube marketing and how you can get the most out of your advertising budget, however big or small it may be. Once you are able to establish your brand’s presence in the marketplace, you will be able to adjust your social media marketing strategy according to the shifting market conditions. Plus, the tips and tricks covered in this audiobook will enable you to carefully craft your online advertising plan well into the long-term.So, come on in and find out how you can take the guesswork out of building a successful brand through savvy social media marketing. I know that you are anxious to get started! If you are new to this series, please check out the first three installments in this series. They cover the foundational principles discussed in this audiobook as well as building a solid social media marketing strategy. Navigating the waters of the modern social media marketing world is no easy task. Many try their hand at becoming the next social media hit, but often has a lack of success.What this manual includes:Luck Not Needed When you uncover the hidden gems in social media marketing, you will be able to build on your brand’s momentum and achieve success. Therefore, your success in social media marketing won’t depend on luck, but on understanding who your customers are and what they really need.Be An Artist Social media marketing is more art than science. This means that there are no secret formulas or magic bullets. But there are good ideas and sound principles which can help you make the most of your brand’s value proposition.Drawing Attention Have you ever wondered why the pros know exactly how to engage their audiences? Well, in this manual, you will find out exactly how they do it…and how you can do it.Key topics:Search engine optimization (SEO) 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/150733/bk_acx0_150733_sample.mp3. Digital audiobook in aax.