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Letting Go of the Words
48,99 € *
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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones

Anbieter: buecher
Stand: 01.06.2020
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Letting Go of the Words
48,99 € *
ggf. zzgl. Versand

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones

Anbieter: buecher
Stand: 01.06.2020
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SEO Made Simple, 5th Edition: Insider Secrets f...
9,95 € *
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SEO Made Simple®, 5th Edition, is the leading SEO book for optimizing websites, blogs, and other digital assets. Updated for the most recent Google algorithm changes, SEO Made Simple is today's top-selling SEO guide. The fifth edition is not just last year's guide with a new cover, but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted number-one ranking on Google for their website, blog, or video (5th edition). Updated and expanded with the latest information on search engine optimization (SEO) and including audio of proven search engine optimization techniques that address the changing landscape of search engine optimization. SEO Made Simple is today's top-selling search engine optimization guide and has sold more than 30,000 copies. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in this audiobook will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo!, and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it. 1. Language: English. Narrator: Kevin Kollins. Audio sample: http://samples.audible.de/bk/acx0/047874/bk_acx0_047874_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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Ultimate Guide to Optimizing Your Website
26,90 CHF *
zzgl. 3,50 CHF Versand

'Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Localsearch, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps businessowners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankingsand traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an 'at the kitchen table' type dialogue for accessibility and an advanced strategy section takes readers to the next level'--

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Guerrilla Marketing for Job Hunters 3.0
28,90 CHF *
zzgl. 3,50 CHF Versand

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. * Present your skills in creative new ways that stand out in today's hyper-competitive job market * Employ little-known search engine optimization tricks used by top headhunters * Integrated web site updated bi-weekly to remain state-of-the-moment * Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Web Marketing All-in-One For Dummies
54,90 CHF *
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Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. * Provides invaluable advice for establishing a web presence and getting your message out with online advertising * Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers * Explains how web analytics can offer you a better understanding of your web marketing efforts * Details ways to establish an online voice with blogging and podcasting * Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ * Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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SEO For Dummies
39,90 CHF *
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Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics--what they are, which ones are important, and how to get started--and build a search-engine-friendly site. SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings. * Develop a search strategy and use local search capabilities * Build sites that increase your search visibility * Analyze results with updated tracking tools * Maximize content marketing strategies If you're asking yourself the essential question of 'how do I get people to visit my site,' you've come to the right place!

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Web Marketing For Dummies
37,90 CHF *
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Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. * Reflects current marketing trends * Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers * Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence * Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more * Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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The Art of SEO 3e
74,90 CHF *
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm. The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements. * Comprehend SEO’s many intricacies and complexities * Explore the underlying theory and inner workings of search engines * Understand the role of social media, user data, and links * Discover tools to track results and measure success * Recognize how changes to your site can confuse search engines * Learn to build a competent SEO team with defined roles * Glimpse the future of search and the SEO industry

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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