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Optimisation of procurement processes by the ex...
17,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Prifysgol Cymru University of Wales, course: Managing Operations, language: English, abstract: Due to the in other areas already largely exhausted rationalisation and the pressure from more and more intensive growing global competition, the copmanys are looking for possible optimization and cost reduction. E-procurement is a tool which remains many possibilities for optimisation in purchasing processes. Electronic purchasing systems support the processes of classic procurement in various ways. This can improve many weak points and cut costs. The time-consuming procedure of obtaining approval in accordance with company criteria often leads to significant delays in purchasing. Electronic payment support, with automated invoicing control or with the credit-note procedure, also offers a substantial optimisation potential. The 1945 founded Sanitärtechnik Eisenberg GmbH has to deal with strong growth together with international competition, so the management called out the strategy to reduce costs. Due to the inefficiencies in the processes concerning the procurement an e-procurement project was planned. According to the company objectives, optimised and standardized processes, the reduction of the procurement costs and the clearance of buyeer supports were the factors conducive to the successful implementation of this programme. E-procurement makes it possible to significantly reduce expenditure in purchasing and to achieve cost savings. In many companies the purchasing process demonstrates potentials for optimisation that could be more clearly focussed. The Sanitärtechnik Eisenberg GmbH procurement project indicates this also. The present work presents the opportunities and potentials that electronic purchasing can offer a company. The potential applications of e-procurement presented here will result in significant streamlining in the purchasing processes at Sanitärtechnik Eisenberg, and thus all the desired objectives will be met.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Manager's Guide to Online Marketing
33,90 CHF *
ggf. zzgl. Versand

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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The McGraw-Hill 36-Hour Course: Online Marketing
29,90 CHF *
zzgl. 3,50 CHF Versand

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Pimp My Site
21,90 CHF *
zzgl. 3,50 CHF Versand

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. * Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success * An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how * Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
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Mathematical Underpinnings of Analytics
39,90 CHF *
ggf. zzgl. Versand

Analytics is the application of mathematical and statistical concepts to large data sets so as to distil insights that offer the owner some options for action and competitive advantage or value. This makes it the most desirable and valuable part of big data science. Driven by the increased data capture from digital platforms, commercial fields are becoming data rich and analytics is growing in many sectors. This book presents analytics within a framework of mathematical theory and concepts building upon firm theory and foundations of probability theory, graphs and networks, random matrices, linear algebra, optimization, forecasting, discrete dynamical systems, and more. Following on from the theoretical considerations, applications are given to data from commercially relevant interests: supermarket baskets; loyalty cards; mobile phone call records; smart meters; 'omic' data; sales promotions; social media; and microblogging. Each chapter tackles a topic in analytics: social networks and digital marketing; forecasting; clustering and segmentation; inverse problems; Markov models of behavioural changes; multiple hypothesis testing and decision-making; and so on. Chapters start with background mathematical theory explained with a strong narrative and then give way to practical considerations and then to exemplar applications. Exercises (and solutions), external data resources, and suggestions for project work are given. The book includes an appendix giving a crash course in Bayesian reasoning, for both ease and completeness.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
Zum Angebot
Mathematical Underpinnings of Analytics
37,90 CHF *
ggf. zzgl. Versand

Analytics is the application of mathematical and statistical concepts to large data sets so as to distil insights that offer the owner some options for action and competitive advantage or value. This makes it the most desirable and valuable part of big data science. Driven by the increased data capture from digital platforms, commercial fields are becoming data rich and analytics is growing in many sectors. This book presents analytics within a framework of mathematical theory and concepts building upon firm theory and foundations of probability theory, graphs and networks, random matrices, linear algebra, optimization, forecasting, discrete dynamical systems, and more. Following on from the theoretical considerations, applications are given to data from commercially relevant interests: supermarket baskets; loyalty cards; mobile phone call records; smart meters; 'omic' data; sales promotions; social media; and microblogging. Each chapter tackles a topic in analytics: social networks and digital marketing; forecasting; clustering and segmentation; inverse problems; Markov models of behavioural changes; multiple hypothesis testing and decision-making; and so on. Chapters start with background mathematical theory explained with a strong narrative and then give way to practical considerations and then to exemplar applications. Exercises (and solutions), external data resources, and suggestions for project work are given. The book includes an appendix giving a crash course in Bayesian reasoning, for both ease and completeness.

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
Zum Angebot
Business Automation Guide: Automate The 8 Bigge...
9,10 CHF *
ggf. zzgl. Versand

AUTOMATE YOUR BUSINESS AND DO THE THINGS THAT ARE REALLY IMPORTANT IN YOUR LIFE! BUSINESS AUTOMATION GUIDE : A Complete Business Automation Course includes Worksheets and the Most Popular Automation Tools Are you sometimes envious of those persons who take vacations and do not worry about their business that smoothly run on autopilot? If we all had the possibility of doing only the pleasant part of our business and spent only minimal time on the rest, it would be great. You may think these people don't tell the truth about how much time they really spend working or that they have a huge team all over the world working for them. The truth is: Their solution is a combination of outsourcing and automation. And this is a real option for everyone. You only have to follow three magic rules: 1. If you can automate a task, automate it! 2. If you can not automate a taks, outsource it! 3. If you can not outsource it, decide if it is an important task which have to be done. What is left are the core value-added parts of your company that you or a member of your team have to do. This Business Automation Guide teachs you all the elements of your business, which can be automated. They include: Website Creation and Website Content Search Engine Optimization Sales Funnel Email tasks Social Media Tasks Testing and Analytics Website Maintenance Business Payments Additional you will get a list of the most popular tools to automate various processes as well as business automation worksheets to start with the automation of your business. So, kill the 8 biggest time wasters in your business and get enough time for the important things! Time To Start Now!

Anbieter: Orell Fuessli CH
Stand: 01.06.2020
Zum Angebot
Optimisation of procurement processes by the ex...
10,30 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Prifysgol Cymru University of Wales, course: Managing Operations, language: English, abstract: Due to the in other areas already largely exhausted rationalisation and the pressure from more and more intensive growing global competition, the copmanys are looking for possible optimization and cost reduction. E-procurement is a tool which remains many possibilities for optimisation in purchasing processes. Electronic purchasing systems support the processes of classic procurement in various ways. This can improve many weak points and cut costs. The time-consuming procedure of obtaining approval in accordance with company criteria often leads to significant delays in purchasing. Electronic payment support, with automated invoicing control or with the credit-note procedure, also offers a substantial optimisation potential. The 1945 founded Sanitärtechnik Eisenberg GmbH has to deal with strong growth together with international competition, so the management called out the strategy to reduce costs. Due to the inefficiencies in the processes concerning the procurement an e-procurement project was planned. According to the company objectives, optimised and standardized processes, the reduction of the procurement costs and the clearance of buyeer supports were the factors conducive to the successful implementation of this programme. E-procurement makes it possible to significantly reduce expenditure in purchasing and to achieve cost savings. In many companies the purchasing process demonstrates potentials for optimisation that could be more clearly focussed. The Sanitärtechnik Eisenberg GmbH procurement project indicates this also. The present work presents the opportunities and potentials that electronic purchasing can offer a company. The potential applications of e-procurement presented here will result in significant streamlining in the purchasing processes at Sanitärtechnik Eisenberg, and thus all the desired objectives will be met.

Anbieter: Thalia AT
Stand: 01.06.2020
Zum Angebot
Manager's Guide to Online Marketing
18,99 € *
zzgl. 3,00 € Versand

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques

Anbieter: Thalia AT
Stand: 01.06.2020
Zum Angebot