Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code. 1. Language: English. Narrator: Mark W. Schaefer. Audio sample: http://samples.audible.de/bk/acx0/039587/bk_acx0_039587_sample.mp3. Digital audiobook in aax.
The modern marketing game has changed. In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. Will you change with it? As Charles Darwin said, it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. How this audiobook will equip you to build your brand on social media in 2017: You'll get up-to-date information on what's working and what's not It will give you clarity about social media marketing You will learn success secrets from some of the biggest brands today You'll get practical tips that can be implemented right away You will discover how to benefit from the new social media channels to get a first-mover advantage Here is a glimpse of what you will learn within the audiobook: Why companies need social How to measure success and social media metrics Search engine optimization and social media marketing General tips for social media Dos and don'ts to interacting with your followers on social media How social influencers can grow your business and which one to pick The importance of organic content When you should use paid traffic Cause-related marketing How to find out which platform is best for you by looking at the demographics How to use Facebook to grow your business How to optimize your Facebook page for SEO and likes How often to post on the various platforms How to use Instagram to grow your business 1. Language: English. Narrator: John Marino. Audio sample: http://samples.audible.de/bk/acx0/083367/bk_acx0_083367_sample.mp3. Digital audiobook in aax.
SEO: Learn search engine optimization and discover the secret tool to bring your business to the next level. Have you always wondered how to boost your rankings in Google and other search engines but simply found it too confusing or complicated? Have you been frustrated by the level of difficulty posed in competing with other established websites for those coveted first-page listings? If you've ever tried to use search engine optimization (SEO) but failed to get the web traffic your web content deserves, then you know that learning SEO is confusing, if not outright daunting. There is so much information out there - where to start? A lot of the advice given on SEO is out-of date, hard to understand or implement for those new to SEO, or simply wrong! SEO 2016 is your comprehensive, must-have guide on how to optimize your marketing efforts to produce the greatest outcome - great for those relatively new to SEO and a fantastic resource for more advanced SEO strategies as well. In easy-to-follow, plain English tutorials you'll learn: SEO Basics & Fundamentals Simple Content Marketing Strategies to Grab Attract Visitors from Search Engines Understand How to Generate Money-Making, Traffic-Generating Keywords Optimize Google's Algorithms - Panda, Hummingbird, Penguin and Mobilegeddon Utilize Google Adwords, Google Now & Personalized Search Best Ways to Use Social Media Marketing to Boost Your Audience Easy Techniques to Use SEO to Optimize Your Website to Reach Maximum Traffic How to Create Content that Attracts both Readers and Search Engines Dozens of Proven, Insider SEO Tips Find out Which Social Network Is More Powerful than Any Other for SEO Discover new Powerful Link Building Techniques Much, Much More! Generate the web traffic your content deserves 1. Language: English. Narrator: Kevin Gillispie. Audio sample: http://samples.audible.de/bk/acx0/052422/bk_acx0_052422_sample.mp3. Digital audiobook in aax.
When you learn how you can unlock the power that YouTube has to offer, you will automatically become convinced at how social media marketing is not the future, but the present. You will be able to gain a deeper understanding of who your customers are and how you can address their needs and expectations. Check out the previous installments in this series. They contain the foundational principles that lead up to this final volume. This manual is the final step toward building the brand you have always dreamed about. Your journey toward achieving your goals and your objectives begins with building your blueprint to success. Best of all, it is not as hard as you might think it is. With a nudge in the right direction, you will be well on your way to crafting the best possible online advertising campaign to suit your brand. The world is at your fingertips…literally! What this manual includes:Unlock The SecretsWhen you are able to unlock the secrets that YouTube has to offer, you will discover some of the most powerful tools that social media has to offer. In addition, your understanding of YouTube and social media, in general, will enable you to get the most out of your marketing efforts. Be Successful For RealThis manual is guaranteed to change your perspective on your brand, your value proposition, and your core customers. It will give you the insights that you need in order to become the most successful player in your field. You might be closer to achieving ultimate success than you think. Advanced StrategiesYou will discover the secrets to establishing an integrated online advertising strategy based on social media marketing.Key topics:Search engine optimization (SEO) across the various platforms you have presence.The use of analytics in assessing your strategy’s performance.How to choose which content you can u 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/150731/bk_acx0_150731_sample.mp3. Digital audiobook in aax.
This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP's, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.
Rank higher in search results with this guide to SEO and content building supremacy. Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to page one domination (POD). The POD strategy is what gets you on that super-critical first page by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization (SEO), effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there. PLEASE 1. Language: English. Narrator: Sean V. Bradley. Audio sample: http://samples.audible.de/bk/adbl/022459/bk_adbl_022459_sample.mp3. Digital audiobook in aax.
Wanterpreneurs, excuse-makers, and those desperate to be liked, beware, we're living in a brave new economy and the rules have changed. In this audiobook, you'll be empowered with the skills, knowledge, and the glorious pathways to create passive, recurring traffic, leads, clients, and customers, all in pursuit of maximum profits. You see, online marketing is all about creating systems, and funnels, that'll pump new clients, leads, and money into your pockets, even while your sleeping and on vacation. There are three parts of this gospel. In the first we'll discuss the pillars of selling online, including lead generation, direct response, branding, and more. In the second part, we'll go through the weapon chest of media, both paid and free traffic weapons including: Search engine optimization, or getting your website to show up in Google, Yahoo, and Bing Pay per click advertising The display and content network Social media Video marketing Email marketing The unpaid sales force Marketplaces to sell your goods On demand publishing And the secret weapon In the third and final section, we'll discuss the formula to selling online, including: copywriting, benefits and features, the price escalation pyramid, and setting up automatic sales funnels. Are you ready to achieve maximum profits, and become the Shark in your market? 1. Language: English. Narrator: Dan Moskel. Audio sample: http://samples.audible.de/bk/acx0/021442/bk_acx0_021442_sample.mp3. Digital audiobook in aax.
Facebook + SEO: the most powerful Internet marketing tools of the 21st century? If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage. Gain an in-depth understanding of: Organic vs. inorganic content Facebook Reach and FB Boost system, promoted posts and native advertising Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, and time decay Facebook Insights - metrics and pages to watch How to master advanced Facebook strategies: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing and FB conversion lift tests Eight most recent FB advances and the importance of staying current FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven insider FB tips FB marketing algorithms Optimize Google's algorithms - Panda, Hummingbird, Penguin, and Mobilegeddon Utilize Google AdWords, Google Now, and personalized search Create content that attracts both readers and search engines Content marketing strategies to attract visitors from search engines Understand how to generate money-making keywords Optimize Google's algorithms Much, much more! Facebook Marketing + SEO 2016 is your comprehensive, must-have guide on how master the complex labyrinth of Facebook and optimize your internet marketing efforts to yield the greatest res 1. Language: English. Narrator: Jeff Machado, Paul Cartwright, Kevin Gillispie. Audio sample: http://samples.audible.de/bk/acx0/074428/bk_acx0_074428_sample.mp3. Digital audiobook in aax.
Do You want to learn how to master SEO? Get this book, and follow my step-by-step explanations! SEO: The Seven Tips to Succeed in Google When it comes to ensuring that as many people as possible can see the content provided on your website while jumping through the minimum number of hoops required to do so, there is nothing more important than search engine optimization. If you are looking for tips on how to get your SEO up to snuff, then SEO: The Seven Tips to Succeed in Google is the book you have been waiting for. Having a firm grasp on the specifics of SEO and how to put it to work for you is a critical part of finding success in the digital world. As such, in this audiobook you will find everything you need to choose the best keywords to define your content and drive traffic to your site and ways to optimize your site to make it easier for visitors to use and for search engines to index. You will also learn how to utilize your social media presence to improve your general SEO as well as your all-important local SEO. No matter what the purpose of your website is, without the proper visibility on Google search results, no one will ever see it. You and your content deserve better. Learn how to get seen today! In this audiobook you will find: Why key phrases are the natural evolution of keywords and how to put them to work for you The secret to creating the type of content that visitors want to read The best free external tools to make your SEO experience as pain free as possible And more 1. Language: English. Narrator: David Otey. Audio sample: http://samples.audible.de/bk/acx0/061035/bk_acx0_061035_sample.mp3. Digital audiobook in aax.