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Letting Go of the Words
48,99 € *
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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. New material on content strategy, search engine optimization, and social media Lots of new and updated examples More emphasis on new hardware like tablets, iPads, and iPhones

Anbieter: buecher
Stand: 01.06.2020
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Optimize: How to Attract and Engage More Custom...
9,95 € *
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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: J. D. Hart. Audio sample: http://samples.audible.de/bk/adbl/004799/bk_adbl_004799_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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The Traffic Handbook (eBook, ePUB)
5,49 € *
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Discover Proven Traffic Methods You Can Apply Today To Grow Your Social Media Following, Get More Email Subscribers, and Increase SalesHere are what you will learn in this guide:Content marketing strategies to attract a bigger audience to your blog or social profiles.7 benefits of posting valuable content on your website and social media.How to build links that will actually IMPACT on your ranking!How to write SEO content that generates organic search traffic and boosts your ranking.How to grow your social media exponentially with minimal effort?Understand the principles that can be applied to any site and any business.How many times you should post on your blog and social profiles. Here's our recommendation if you're just starting out.Tips on SEO, paid advertising, social media, and branding for building an online presence.5 effective content types to grow your traffic and sales.Three types of keywords you want to target when it comes to search engine optimization. Understand each of these keyword types for the biggest gains in organic traffic.+ much, much more!

Anbieter: buecher
Stand: 01.06.2020
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The Traffic Handbook (eBook, ePUB)
5,49 € *
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Discover Proven Traffic Methods You Can Apply Today To Grow Your Social Media Following, Get More Email Subscribers, and Increase SalesHere are what you will learn in this guide:Content marketing strategies to attract a bigger audience to your blog or social profiles.7 benefits of posting valuable content on your website and social media.How to build links that will actually IMPACT on your ranking!How to write SEO content that generates organic search traffic and boosts your ranking.How to grow your social media exponentially with minimal effort?Understand the principles that can be applied to any site and any business.How many times you should post on your blog and social profiles. Here's our recommendation if you're just starting out.Tips on SEO, paid advertising, social media, and branding for building an online presence.5 effective content types to grow your traffic and sales.Three types of keywords you want to target when it comes to search engine optimization. Understand each of these keyword types for the biggest gains in organic traffic.+ much, much more!

Anbieter: buecher
Stand: 01.06.2020
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The Content Code: Six Essential Strategies to I...
9,95 € *
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Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code. 1. Language: English. Narrator: Mark W. Schaefer. Audio sample: http://samples.audible.de/bk/acx0/039587/bk_acx0_039587_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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Social Media: How to Use Social Media Marketing...
9,95 € *
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The modern marketing game has changed. In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. Will you change with it? As Charles Darwin said, it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. How this audiobook will equip you to build your brand on social media in 2017: You'll get up-to-date information on what's working and what's not It will give you clarity about social media marketing You will learn success secrets from some of the biggest brands today You'll get practical tips that can be implemented right away You will discover how to benefit from the new social media channels to get a first-mover advantage Here is a glimpse of what you will learn within the audiobook: Why companies need social How to measure success and social media metrics Search engine optimization and social media marketing General tips for social media Dos and don'ts to interacting with your followers on social media How social influencers can grow your business and which one to pick The importance of organic content When you should use paid traffic Cause-related marketing How to find out which platform is best for you by looking at the demographics How to use Facebook to grow your business How to optimize your Facebook page for SEO and likes How often to post on the various platforms How to use Instagram to grow your business 1. Language: English. Narrator: John Marino. Audio sample: http://samples.audible.de/bk/acx0/083367/bk_acx0_083367_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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Internet Marketing: A Complete Guide and Broade...
9,95 € *
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Do you want to learn internet marketing strategies and techniques?Internet marketing is a unique approach in raising a product's interest and awareness. Due to the vast number of platforms generated by the internet, there are several disciplines in this field. This includes everything from email to search engine optimization (SEO), website design, and much more to meet an ever-growing audience. There is no need to be a systematic internet marketing program. Not all campaigns need an email newsletter, a viral video, or a part of social networking, but finding the right balance between these choices usually leads to higher success rates for marketers. In this book, you will learn: Insight into internet marketing Social media marketing What is search engine optimization? Marketing automation Paid advertising Content marketing For business, the role of internet marketing is increasingly important. In reality, for most businesses, online marketing has become a major focus as they look to attract online consumers and increase sales. Don’t wait and get your copy now.  1. Language: English. Narrator: Jack Powell. Audio sample: http://samples.audible.de/bk/acx0/184638/bk_acx0_184638_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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SEO 2018 Search Engine Optimization - A Complet...
9,95 € *
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SEO: Learn search engine optimization and discover the secret tool to bring your business to the next level. Have you always wondered how to boost your rankings in Google and other search engines but simply found it too confusing or complicated? Have you been frustrated by the level of difficulty posed in competing with other established websites for those coveted first-page listings? If you've ever tried to use search engine optimization (SEO) but failed to get the web traffic your web content deserves, then you know that learning SEO is confusing, if not outright daunting. There is so much information out there - where to start? A lot of the advice given on SEO is out-of date, hard to understand or implement for those new to SEO, or simply wrong! SEO 2016 is your comprehensive, must-have guide on how to optimize your marketing efforts to produce the greatest outcome - great for those relatively new to SEO and a fantastic resource for more advanced SEO strategies as well. In easy-to-follow, plain English tutorials you'll learn: SEO Basics & Fundamentals Simple Content Marketing Strategies to Grab Attract Visitors from Search Engines Understand How to Generate Money-Making, Traffic-Generating Keywords Optimize Google's Algorithms - Panda, Hummingbird, Penguin and Mobilegeddon Utilize Google Adwords, Google Now & Personalized Search Best Ways to Use Social Media Marketing to Boost Your Audience Easy Techniques to Use SEO to Optimize Your Website to Reach Maximum Traffic How to Create Content that Attracts both Readers and Search Engines Dozens of Proven, Insider SEO Tips Find out Which Social Network Is More Powerful than Any Other for SEO Discover new Powerful Link Building Techniques Much, Much More! Generate the web traffic your content deserves 1. Language: English. Narrator: Kevin Gillispie. Audio sample: http://samples.audible.de/bk/acx0/052422/bk_acx0_052422_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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You Tube Marketing: The Crash Course to Get Ahe...
9,95 € *
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When you learn how you can unlock the power that YouTube has to offer, you will automatically become convinced at how social media marketing is not the future, but the present. You will be able to gain a deeper understanding of who your customers are and how you can address their needs and expectations. Check out the previous installments in this series. They contain the foundational principles that lead up to this final volume.  This manual is the final step toward building the brand you have always dreamed about. Your journey toward achieving your goals and your objectives begins with building your blueprint to success. Best of all, it is not as hard as you might think it is. With a nudge in the right direction, you will be well on your way to crafting the best possible online advertising campaign to suit your brand. The world is at your fingertips…literally! What this manual includes:Unlock The SecretsWhen you are able to unlock the secrets that YouTube has to offer, you will discover some of the most powerful tools that social media has to offer. In addition, your understanding of YouTube and social media, in general, will enable you to get the most out of your marketing efforts.  Be Successful For RealThis manual is guaranteed to change your perspective on your brand, your value proposition, and your core customers. It will give you the insights that you need in order to become the most successful player in your field. You might be closer to achieving ultimate success than you think.  Advanced StrategiesYou will discover the secrets to establishing an integrated online advertising strategy based on social media marketing.Key topics:Search engine optimization (SEO) across the various platforms you have presence.The use of analytics in assessing your strategy’s performance.How to choose which content you can use on wh 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/150731/bk_acx0_150731_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 01.06.2020
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