Erscheinungsdatum: 15.02.2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Searchial Marketing, Titelzusatz: How Social Media Drives Search Optimization in Web 3.0, Autor: Glazier, Alan, Verlag: AuthorHouse, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 236, Informationen: Paperback, Gewicht: 369 gr, Verkäufer: averdo
Erscheinungsdatum: 15.02.2011, Medium: Buch, Einband: Gebunden, Titel: Searchial Marketing, Titelzusatz: How Social Media Drives Search Optimization in Web 3.0, Autor: Glazier, Alan, Verlag: AuthorHouse, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 236, Informationen: HC gerader Rücken mit Schutzumschlag, Gewicht: 536 gr, Verkäufer: averdo
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: J. D. Hart. Audio sample: http://samples.audible.de/bk/adbl/004799/bk_adbl_004799_sample.mp3. Digital audiobook in aax.
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
The modern marketing game has changed. In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. Will you change with it? As Charles Darwin said, it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. How this audiobook will equip you to build your brand on social media in 2017: You'll get up-to-date information on what's working and what's not It will give you clarity about social media marketing You will learn success secrets from some of the biggest brands today You'll get practical tips that can be implemented right away You will discover how to benefit from the new social media channels to get a first-mover advantage Here is a glimpse of what you will learn within the audiobook: Why companies need social How to measure success and social media metrics Search engine optimization and social media marketing General tips for social media Dos and don'ts to interacting with your followers on social media How social influencers can grow your business and which one to pick The importance of organic content When you should use paid traffic Cause-related marketing How to find out which platform is best for you by looking at the demographics How to use Facebook to grow your business How to optimize your Facebook page for SEO and likes How often to post on the various platforms How to use Instagram to grow your business 1. Language: English. Narrator: John Marino. Audio sample: http://samples.audible.de/bk/acx0/083367/bk_acx0_083367_sample.mp3. Digital audiobook in aax.
Social media has taken the whole world by storm and no one can ignore its relevance in business today.Did you know that there are simple things you can do to become a world-class digital marketer and attract high-value clients to your brand while keeping them for good without constant struggles?This audiobook is narrated to show the latest approaches to social media marketing and how to use Facebook advertising, YouTube, Instagram and Twitter marketing to earn passive income even if you have zero social media marketing experience.Within this narration, you’ll learn how to use social media to enhance your personal brand, reach out to more customers, and how to leverage social media to influence consumer purchasing decisions. You’ll also discover the newest Search Engine Optimization (SEO) trends and how to rise above technological uncertainties and thrive in a digital economy.You should get this audiobook if you want to enhance your brand’s reach and meet the ever-increasing demands and expectations of the modern customer. 1. Language: English. Narrator: Jim D. Johnston. Audio sample: http://samples.audible.de/bk/acx0/149490/bk_acx0_149490_sample.mp3. Digital audiobook in aax.
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Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to: Create a sales-oriented profile and connections policy to attract more leads Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic Set up your Linkedin Companies Page to improve your reputation - and drive more traffic to your website Optimize your Linkedin presence as part of your social media optimization efforts. and much more. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. 1. Language: English. Narrator: Dan Harder. Audio sample: http://samples.audible.de/bk/acx0/002778/bk_acx0_002778_sample.mp3. Digital audiobook in aax.
Do you want to learn internet marketing strategies and techniques?Internet marketing is a unique approach in raising a product's interest and awareness. Due to the vast number of platforms generated by the internet, there are several disciplines in this field. This includes everything from email to search engine optimization (SEO), website design, and much more to meet an ever-growing audience. There is no need to be a systematic internet marketing program. Not all campaigns need an email newsletter, a viral video, or a part of social networking, but finding the right balance between these choices usually leads to higher success rates for marketers. In this book, you will learn: Insight into internet marketing Social media marketing What is search engine optimization? Marketing automation Paid advertising Content marketing For business, the role of internet marketing is increasingly important. In reality, for most businesses, online marketing has become a major focus as they look to attract online consumers and increase sales. Don’t wait and get your copy now. 1. Language: English. Narrator: Jack Powell. Audio sample: http://samples.audible.de/bk/acx0/184638/bk_acx0_184638_sample.mp3. Digital audiobook in aax.